A Time For Greatness John F. Kennedy Campaign Brochure with Campaign Button
Artifact IDMO 2005.22.2.1ab
Object Type
Flier, Political
Maker
Allied Printing
Place MadeNew York, United States, North America
Medium
paper
DimensionsOverall H 9 in x W 3 5/8 in (22.9 cm x 9.2 cm)
Physical DescriptionPrinted brochure with an image of John F. Kennedy in front of the White House, "U.S. Senator John F. Kennedy for President." Printed by "Mass. Comm. For John F. Kennedy for Pres. Of the US, John J. Ford, 260 Tremont Street, Boston, MA." There is a small "Kennedy for President" button pinned to the top of the brochure.
Historical NoteThe campaign slogan used by John F. Kennedy to run for President in 1960 was "A TIME FOR GREATNESS". This slogan encapsulated a core theme of his campaign, which positioned Kennedy as a youthful and energetic leader capable of guiding the nation toward a more prosperous future, especially in the context of the Cold War and the perceived need for American progress and strength. It suggested a call to action for the American people. "A Time For Greatness" strongly resonated with voters. It appeared on campaign materials with an image of JFK. This slogan, along with his youthful image and position on Cold War issues, helped Kennedy win against Richard Nixon.
Additional DetailsCustodial History NoteTheodore H. White Papers, Textual Accession Number: Accession 1997-014, Series 6.1 The Making of the President, 1960: Subject Files, Folder Title: Kennedy (1 of 4).
Credit LineJohn F. Kennedy Presidential Library and Museum, Boston, MA; Gift of Theodore H. White
National Archives Catalog CollectionJohn F. Kennedy Library Museum Collection (National Archives Identifier 1676934)
National Archives Catalog SeriesPolitical Memorabilia (National Archives Identifier 1677287)
Use Restriction StatusUnrestrictedUse Restriction NoteReproduction or other use of these holdings or images thereof is unrestricted.In Collection(s)
Not on view