Skip to main content
Leadership for the '60's Campaign Pennant
Image courtesy of the John F. Kennedy Presidential Library and Museum, Boston, MA; Photography credit: Joel Benjamin.
Leadership for the '60's Campaign Pennant
Image courtesy of the John F. Kennedy Presidential Library and Museum, Boston, MA; Photography credit: Joel Benjamin.

Leadership for the '60's Campaign Pennant

Artifact IDMO 65.162
Object Type Pennant
Date 1960
Medium printed paper
DimensionsOverall H 5 in x W 10 1/2 in (12.7 cm x 26.7 cm)

Physical DescriptionRed white and blue Kennedy-Johnson Leadership for the 60s pennant. Printed paper with images of the faces of Kennedy and Johnson in blue ink with red typed lettering.
Historical NoteThis car pennant was used for the 1960 Presidential campaign of John F. Kennedy and Lydon Johnson. It uses the main slogan associated with John F. Kennedy's 1960 presidential campaign "Leadership for the 60s". This slogan emphasized the Kennedy / Johnson message of fresh, dynamic leadership for a new decade.
Additional Details
Custodial History NoteItem was donated to the John F. Kennedy Presidential Library and Museum by President John F. Kennedy's Special Assistant to the White House, David F. Powers.
Credit LineJohn F. Kennedy Presidential Library and Museum, Boston, MA; Gift of David F. Powers
Use Restriction StatusUnrestrictedUse Restriction NoteReproduction or other use of these holdings or images thereof is unrestricted.
Not on view