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Campaign Cards for Senator John F. Kennedy
image courtesy of John F. Kennedy Presidential Library and Museum, Boston, MA; National Archives Records Administration
Campaign Cards for Senator John F. Kennedy
image courtesy of John F. Kennedy Presidential Library and Museum, Boston, MA; National Archives Records Administration

Campaign Cards for Senator John F. Kennedy

Artifact IDMO 2000.58
Object Type Pamphlet
Date 1952
Medium card stock; blue and black ink
DimensionsOverall H 7 in x W 5 in (17.8 cm x 12.7 cm )

Physical DescriptionFourteen palm cards with picture of John F. Kennedy for US Senate reads "He will do more for Massachusetts" "John F. Kennedy For U.S. Senator"
Historical NoteThe campaign slogan used by John F. Kennedy to run for the U.S. Senate in Massachusetts in 1952 was "HE WILL DO MORE FOR MASSACHUSETTS". This resonated with voters as Kennedy focused on local issues and concerns. He used this slogan to contrast himself with his Republican opponent, Henry Cabot Lodge Jr., who was a three-term incumbent. It highlighted his focus on economic growth, better education, and strong representation for the state.
Kennedy ultimately defeated Lodge by a narrow margin due to a strong grassroots campaign that effectively tapped into the Irish immigrant population which was a significant demographic in the state of Massachusetts.
Additional Details
Custodial History Noteitem was donated to the John F. Kennedy Presidential Library and Museum by David F. Powers, Special Assistant to the White House Office
Credit LineJohn F. Kennedy Presidential Library and Museum, Boston, MA; Gift of David F. Powers
Use Restriction StatusUnrestrictedUse Restriction NoteReproduction or other use of these holdings or images thereof is unrestricted.
In Collection(s)
Not on view